AI ads that don't look like AI ads

If you make static image ads for and sort of paid media, this one is for you.

Whether you're a performance marketer shipping a dozen variations a week, a freelancer making ads for a handful of clients, or a founder running your own Meta account, you have the same job: produce enough good static creative to keep paid campaigns fed.

The conventional way of doing this is slow. You brief or art-direct each ad, pull the references together, build it, revise it, then start again from scratch on the next one. It's manual, tedious work, and there's never enough time to make as much as you ideally need.

There are a tonne of AI image generation models that can help with that. However, they fail to work for most people. You open an image tool, type a vague prompt, and get back something flat and generic that no brand in their right mind would run. Or you spend an hour wrestling the prompt into to get it to generate one usable image, and get a completely different result the next time you try. Inconsistent, generic, and still manual. So most people quietly give up and go back to doing it by hand.

The reason AI falls down here is because these image models are actually much harder to wrestle with than their marketing teams would have you believe. The usable imagery produced by these models come from prompts most people never see: long, precise instructions that specify the camera and lens, the lighting, the composition, the material qualities, colour treatment, specific imperfections. Without these, you get the flat, plasticky, obviously-synthetic look that screams AI. On paid media that isn't just an aesthetic problem. AI-looking creative gets measurably lower trust and weaker click-through.

This week's workflow allows you to harness the power of these AI image gen tools - and creates AI ads that look nothing like AI ads.

You feed it with a few simple inputs. Details of the brand, product, audience and campaign goals.

From there it extracts the brand's visual style, writes the detailed art direction, builds each ad concept (based on ad formats that are already proven to convert across thousands of paid ad accounts), crafts comprehensive image prompts, and generates the images themselves.

What comes out is a set of finished static ad creatives. Faithful to the brand's visual identity. Product accurate. Ready to deploy in the ad account within minutes.

Run it again and get a new set of images. Consistent in style and format - but with some unique and subtle variations.

Instead of crafting one or two ads by hand and hoping they land, you run the workflow several times, get batch after batch of finished creatives, allowing you to test at the scale that your ad account requires.

The skilled judgment stays yours. The manual grind goes to the machine.

Now how does all this work?

Under the hood is a node-based workflow running on Weavy. If you're not familiar with node-based workflows yet, picture a canvas where a several AI models are all connected in a chain, each doing one job and passing its result to the next: one researches the brand, one extracts the visual DNA, one understands the product, one writes the art direction, one crafts the image prompts, one generates the image.

You build that chain once, and after that it runs the same way every time you feed it new inputs. That's exactly why the output stays consistent where one-off prompting never does.

But you don't have to understand any of that to use it. It has a simple interface sitting over the top: a clean form where you upload your images, fill in a few fields, and hit generate. You can hand it to anyone on your team and they'll be turning around ads in the next five minutes, with no technical knowledge or background at all. If you're curious how it works, you can open up the canvas and see how the nodes link and connect. If you're not, just use the form.

Using AI one prompt at a time means starting from zero on every task. A node-based workflow lets you build the process once and reuse it forever, the same reliable output on demand. Once you've seen one, you start spotting the repetitive work all over your week that could become one.

The full build is on the website now for all MWM members. You can use it to start creating ads in your browser within 5 minutes. Or, if you want to get technical - you can dive into the canvass and reverse engineer the node based workflow and adapt it to your hearts content.

Not a member yet? What are you waiting for? You not only get access to this weeks workflow, but access to a new workflow published every Thursday, plus access to our entire back catalogue. It costs less than your weekly Starbucks order, and has the potential to earn you thousands.

Catch you next Thursday!

Sam

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