AI workflow Claude · ChatGPT · Gemini · MCP

The Brand Audit

Give it your brand rules and a few live touchpoints, and get back a consistency scorecard and a fix list ranked by what to repair first.

Instant download for members · yours forever

Become a member

What it does

  1. Scores every touchpoint (site, deck, social, packaging, email) against your own brand system, element by element, and shows the whole picture in one consistency scorecard.
  2. Names where reality has drifted from the guidelines and traces each gap to its likely source, so you fix the cause and not the symptom.
  3. Hands you a fix list ranked by how visible the problem is and how much work the fix takes, so you start with the cheap, high-visibility wins.

The Breakdown

The build steps, prompt architecture, and a worked walkthrough. Open to members.

01 The System Sheet: the ruler before the audit

02 Scoring every touchpoint: On, Drifting, or Off

03 The three kinds of drift, and where each fix lives

04 The fix list ranked by visibility against effort

05 A worked run: a coffee brand, scored

BECOME A MEMBER TO UNLOCK_

Become a member

How to install

Every workflow runs on the AI you already use. Pick your platform; each setup takes a couple of minutes.

01 Claude (web or desktop) Project

Paste the workflow into a Claude Project. Every chat inside the Project runs it on demand.

  1. Open Claude. Top-left, click "+ New Project".
  2. Name the Project "The Brand Audit".
  3. In the Project's Instructions field, paste the full contents of SKILL.md.
  4. Open a chat inside the Project and say "run the brand audit".
02 Claude Code Local skills folder

Drop the folder into ~/.claude/skills/ and restart Claude Code. The workflow is callable from any directory.

  1. Unzip the bundle. Move the folder into ~/.claude/skills/.
  2. Restart Claude Code (close and reopen the terminal).
  3. In any directory, say "run the brand audit".
03 ChatGPT (Plus or Team) Project

Paste the workflow into a ChatGPT Project. Every chat inside the Project runs it on demand.

  1. Open ChatGPT. Sidebar, click "Projects" then "Create Project".
  2. Name the Project "The Brand Audit".
  3. Click Instructions. Paste the full contents of SKILL.md. Save.
  4. Open a chat inside the Project and say "run the brand audit".
04 Gemini (Advanced) Gem

Create a Gem with the workflow in its instructions field. Open a chat with the Gem to run it.

  1. Open Gemini. Click Gems in the sidebar, then "+ New Gem".
  2. Name the Gem "The Brand Audit".
  3. In the instructions field, paste the full contents of SKILL.md. Save.
  4. Open a chat with the Gem and say "run the brand audit".

Read the full install guide

Access our entire library of AI workflows

Members get access to our entire back catalogue of AI workflows, plus a new workflow published every Thursday. $15/month or $129/year. Cancel anytime.

Become a member