AI workflow Claude · ChatGPT · Gemini · MCP

The Lead Magnet

Tell it what you sell and who you want to reach, and get back a finished lead magnet and the conversion path that turns a free download into a paying customer.

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What it does

  1. Builds the asset in full, not as an outline, in whichever of five formats actually fits your buyer and your proof.
  2. Writes the opt-in page that promotes it, with a headline aimed at one specific buyer rather than anyone who will take a freebie.
  3. Engineers the bridge from the free asset to the paid offer, including the email sequence and the buyer signal that tells you someone is ready.

The Breakdown

The build steps, prompt architecture, and a worked walkthrough. Open to members.

01 Positioning before format, format before content

02 The five-format decision

03 Building the asset in full, with a quick win up front

04 The asset and landing quality gates

05 The free-to-paid bridge

06 A worked run: a calculator that pays for itself

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How to install

Every workflow runs on the AI you already use. Pick your platform; each setup takes a couple of minutes.

01 Claude (web or desktop) Project

Paste the workflow into a Claude Project. Every chat inside the Project runs it on demand.

  1. Open Claude. Top-left, click "+ New Project".
  2. Name the Project "The Lead Magnet".
  3. In the Project's Instructions field, paste the full contents of SKILL.md.
  4. Open a chat inside the Project and say "run the lead magnet".
02 Claude Code Local skills folder

Drop the folder into ~/.claude/skills/ and restart Claude Code. The workflow is callable from any directory.

  1. Unzip the bundle. Move the folder into ~/.claude/skills/.
  2. Restart Claude Code (close and reopen the terminal).
  3. In any directory, say "run the lead magnet".
03 ChatGPT (Plus or Team) Project

Paste the workflow into a ChatGPT Project. Every chat inside the Project runs it on demand.

  1. Open ChatGPT. Sidebar, click "Projects" then "Create Project".
  2. Name the Project "The Lead Magnet".
  3. Click Instructions. Paste the full contents of SKILL.md. Save.
  4. Open a chat inside the Project and say "run the lead magnet".
04 Gemini (Advanced) Gem

Create a Gem with the workflow in its instructions field. Open a chat with the Gem to run it.

  1. Open Gemini. Click Gems in the sidebar, then "+ New Gem".
  2. Name the Gem "The Lead Magnet".
  3. In the instructions field, paste the full contents of SKILL.md. Save.
  4. Open a chat with the Gem and say "run the lead magnet".

Read the full install guide

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