AI workflow Claude · ChatGPT · Gemini · MCP

The Media Kit

Give it your platforms and your real numbers, and get back a send-ready media kit that sells your audience to a brand, framed the way a media buyer reads it, with the rates left for you to set.

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What it does

  1. Pulls a complete, honest stats inventory, then leads on your strongest number rather than your biggest, with soft figures flagged for you to confirm before you send.
  2. Writes the audience sections a brand actually buys on: a scannable snapshot plus the read that tells them which of their products fits.
  3. Builds three package tiers with the middle one set up to be chosen, and assembles a one-pager a brand can read in under a minute, with rate fields left blank.

The Breakdown

The build steps, prompt architecture, and a worked walkthrough. Open to members.

01 The three-round stats interview

02 Leading on the strongest number, not the biggest

03 The honesty rule that still sells a small audience

04 Demographic snapshot versus the psychographic read

05 Three tiers and the sub-minute one-pager

06 A worked run: a small account that out-sells a big one

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How to install

Every workflow runs on the AI you already use. Pick your platform; each setup takes a couple of minutes.

01 Claude (web or desktop) Project

Paste the workflow into a Claude Project. Every chat inside the Project runs it on demand.

  1. Open Claude. Top-left, click "+ New Project".
  2. Name the Project "The Media Kit".
  3. In the Project's Instructions field, paste the full contents of SKILL.md.
  4. Open a chat inside the Project and say "run the media kit".
02 Claude Code Local skills folder

Drop the folder into ~/.claude/skills/ and restart Claude Code. The workflow is callable from any directory.

  1. Unzip the bundle. Move the folder into ~/.claude/skills/.
  2. Restart Claude Code (close and reopen the terminal).
  3. In any directory, say "run the media kit".
03 ChatGPT (Plus or Team) Project

Paste the workflow into a ChatGPT Project. Every chat inside the Project runs it on demand.

  1. Open ChatGPT. Sidebar, click "Projects" then "Create Project".
  2. Name the Project "The Media Kit".
  3. Click Instructions. Paste the full contents of SKILL.md. Save.
  4. Open a chat inside the Project and say "run the media kit".
04 Gemini (Advanced) Gem

Create a Gem with the workflow in its instructions field. Open a chat with the Gem to run it.

  1. Open Gemini. Click Gems in the sidebar, then "+ New Gem".
  2. Name the Gem "The Media Kit".
  3. In the instructions field, paste the full contents of SKILL.md. Save.
  4. Open a chat with the Gem and say "run the media kit".

Read the full install guide

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