AI workflow Claude · ChatGPT · Gemini · MCP

The Press Kit

Give it your bio, links, numbers, and assets, and get back a press kit built around the single story you should lead with, then cut three ways for a podcast booker, a journalist, and a partner.

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What it does

Works out the single story you should lead with, chosen from five angles, before it writes a word.
Builds the standard kit (short and long bio, fact sheet, headline-ready quotes, asset list, contact and booking) so every piece carries that angle.
Cuts the kit three ways, for a podcast booker, a journalist, and a partnership lead, each one forwardable without a rewrite.

The Breakdown

The build steps, prompt architecture, and a worked walkthrough. Open to members.

01 The inventory and the blocking gap check

02 Deciding the angle before writing a word

03 The kit that carries the angle

04 The booker move in contact and booking

05 Three cuts for three readers

06 A worked run: from a job title to a story

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How to install

Every workflow runs on the AI you already use. Pick your platform; each setup takes a couple of minutes.

01 Claude (web or desktop) Project

Paste the workflow into a Claude Project. Every chat inside the Project runs it on demand.

Open Claude. Top-left, click "+ New Project".
Name the Project "The Press Kit".
In the Project's Instructions field, paste the full contents of SKILL.md.
Open a chat inside the Project and say "run the press kit".

02 Claude Code Local skills folder

Drop the folder into ~/.claude/skills/ and restart Claude Code. The workflow is callable from any directory.

Unzip the bundle. Move the folder into ~/.claude/skills/.
Restart Claude Code (close and reopen the terminal).
In any directory, say "run the press kit".

03 ChatGPT (Plus or Team) Project

Paste the workflow into a ChatGPT Project. Every chat inside the Project runs it on demand.

Open ChatGPT. Sidebar, click "Projects" then "Create Project".
Name the Project "The Press Kit".
Click Instructions. Paste the full contents of SKILL.md. Save.
Open a chat inside the Project and say "run the press kit".

04 Gemini (Advanced) Gem

Create a Gem with the workflow in its instructions field. Open a chat with the Gem to run it.

Open Gemini. Click Gems in the sidebar, then "+ New Gem".
Name the Gem "The Press Kit".
In the instructions field, paste the full contents of SKILL.md. Save.
Open a chat with the Gem and say "run the press kit".

Read the full install guide