AI workflow Claude · ChatGPT · Gemini · MCP
The Repurposing Engine
Point it at one finished project and get back a week of platform-native posts, each written for where it's going, in the order you should post them.
What it does
- Runs on Claude, ChatGPT or Gemini.
- Interviews you about the project, the client, the challenges.
- Creates posts tailored to each social media platform.
The Breakdown
The build steps, prompt architecture, and a worked walkthrough. Open to members.
01 The ten questions that find the story in the work
02 Picking the platforms and deciding the cut
03 The per-platform playbooks (why one caption everywhere fails)
04 The carousel and LinkedIn document build
05 The posting order that turns a week into a campaign
BECOME A MEMBER TO UNLOCK_
Become a memberHow to install
Every workflow runs on the AI you already use. Pick your platform; each setup takes a couple of minutes.
01 Claude (web or desktop) Project
Paste the workflow into a Claude Project. Every chat inside the Project runs it on demand.
- Open Claude. Top-left, click "+ New Project".
- Name the Project "The Repurposing Engine".
- In the Project's Instructions field, paste the full contents of SKILL.md.
- Open a chat inside the Project. Say "run the repurposing engine" and drop in your project images.
02 Claude Code Local skills folder
Drop the folder into ~/.claude/skills/ and restart Claude Code. The workflow is callable from any directory.
- Unzip the bundle. Move the repurposing-engine folder into ~/.claude/skills/. The full path becomes ~/.claude/skills/repurposing-engine/SKILL.md.
- Restart Claude Code (close and reopen the terminal).
- In any directory, say "run the repurposing engine". On Claude Code it can read your image files and write the editor project file to disk for you.
03 ChatGPT (Plus or Team) Project
Paste the workflow into a ChatGPT Project. Every chat inside the Project runs it on demand.
- Open ChatGPT. Sidebar, click "Projects" then "Create Project".
- Name the Project "The Repurposing Engine".
- Click Instructions. Paste the full contents of SKILL.md. Save.
- Open a chat inside the Project. Say "run the repurposing engine" and describe or attach your project images.
04 Gemini (Advanced) Gem
Create a Gem with the workflow in its instructions field. Open a chat with the Gem to run it.
- Open Gemini. Click Gems in the sidebar, then "+ New Gem".
- Name the Gem "The Repurposing Engine".
- In the instructions field, paste the full contents of SKILL.md. Save.
- Open a chat with the Gem. Say "run the repurposing engine" and drop in your project images.
Stacks with
These AI workflows are designed to chain together. Run one's output through another and you get a real production pipeline.
- The Document Stylist
Stacks with The Document Stylist from Issue 006. Build your brand style sheet once, then reuse the same colours and fonts when you restyle the carousel, so every slide you export matches the rest of your work.